1 March 2019 / uSync 3 Amazing Social Media Solutions for Sharing Your Work Whether you’re a visual artist, writer, performer, or entrepreneur, representing your work online is a crucial step to advancing in your industry. These days, the options for creating an online presence are countless. The trick is finding a platform (or a combination of platforms) that will allow you to showcase your work and interact with potential audiences in creative, honest, and thoughtful ways. While some of the top social media platforms are great for interacting with friends and family, they don’t really cut it when it comes to sharing portfolios, connecting with clients, and expressing the essence of your artwork. Finding a balance between sophisticated and approachable is the key to successfully representing yourself in creative industries. Figuring out where to start can be daunting. Choosing a platform that is right for you eliminates some of the anxiety that comes with sharing your art online. Here are 3 Great Tools to Get You Started: uSync: Launched earlier this year, uSync is currently my favorite tool for sharing my work and connecting with other artists. It operates similarly to familiar social media platforms, but has more features and is geared specifically toward creative types. It’s accessible and easy to use; has an elegant and simplistic design; and allows you to easily interact with other users. Not only is it a great (and free!) way to show off your portfolio, but the site also allows you to organize and promote events (performances, pop-up shops, classes, gallery openings, etc.), publish blog posts, and find like-minded peers in your industry. Beyond the old, familiar favorites—the platform has some pretty unique aspects that make it great for artists. It can be used as a collaboration tool by sharing work privately between small groups. Audio and video files, drafts of written work, and visual content can be easily passed back and forth between you and your team. So if you work in multiple mediums, or want to create collaborative vision boards for your project, uSync is an ideal way to keep all the puzzle pieces in one place. uSync also has a “survey” feature that allows you to get specific and thoughtful feedback from your peers. This can be a useful tool for learning how your audience is interacting with your work; taking a quick survey of who might be interested in signing up for a class or workshop; or even asking questions that might fuel a brainstorming session for your next idea. Since it’s a fairly recent newcomer and quickly gaining traction in multiple industries, using uSync will keep you ahead of the trends and allow you to share your work on a fresh and relevant platform. Medium: An old staple in the writing community, Medium was created in 2012 by Evan Williams and Biz Stone. This platform is great for both writers and readers. It features a top story page that is curated daily by both editorial staff and reader popularity. Like uSync, users have the ability to “customize their interests” and choose which types of content appears in their feed. You can also choose to follow specific publications, highlight lines of stories that you find particularly poignant (authors can see this—a valuable way to get feedback on their work), and engage with writers by leaving comments after each story. Medium does charge a small fee for some of its top features, but users are able to vote with “claps” for their favorite stories, which helps Medium designate which writers will receive payment for work. Small Victories: This one is pretty obscure, but I think it’s interesting. Small Victories is an online host that takes files directly from your Dropbox and turns them into a website. It’s a great tool for publishing blogs and written work; sharing visual portfolios; or promoting your small-business. It allows you to choose from 10 themes including “Campaign”, “Presentation”, “Homepage”, and “Blog”. You are then able to customize from there. Although navigating the platform does take a little tech know-how, it can be a good option for creating an interactive website quickly and easily. Small Victories has a unique aesthetic and can be customized for fairly intricate layouts and designs. The platform has several free options, and paid plans are significantly cheaper than Square Space and other build-your-own website platforms. Providing that your team is moderately tech-savvy, Small Victories can also be used as a collaboration tool. Sharing the folder (just as you would a Dropbox folder) allows your collaborators to contribute to your site. The options for creating your online presence are endless. Don’t miss out on opportunities that could take your career to the next level. Choose a platform that expresses who you are as an artist and entrepreneur. Your work is an extension of you—so how you share that work with the world is an important choice.